Our working methodology
Not all projects need to have a detailed project planning. We try to make our overhead costs as low as possible, in order to give maximum value for money. When taking on a web analytics audit or a web analytics insights, planning is not an issue. We need to have access to the web analtics data. That's about it!
Web Analytics implementation
When dealing with a web analytics implementation, coordination between the web developers and Digital Optimizers can occur. Especially when dealing with e-commerce tracking (Expert web analytics implementation), there should be an open line of communication between our expert and the development team. On average, your web developer will need 2-3 hours to implement code to make web analytics work.
Custom web analytics projects
We've described some standard web analytics implementation strategies. But we're more than happy to discuss more custom / tailor-made implementations with you! This usually involves:
- Writing a Measurement Plan
Creating a measurement plan helps all parties to anticipate what needs to be tracked. We're using input from the designs, wireframes, a click-modal and the agreed Key Performance Indicators to determine what needs to be measured. This can result is a short bullet list with the expected goals, tracking features and set-up of profiles.
Note: This phase can be skipped for simple websites or landing pages.
- Web analytics implementation
Once access and permissions are granted, we can implement the web analytics. We can use a tag manager of provide you with asynchronous tracking code. Sometimes, this means having a meeting with the development team (front-end and/or back-end team) to make sure all criteria are met. This is needed when implementing (enhanced) e-commerce tracking or making use of the data layer for advanced tracking.
- Data validation
After an implementation, we’ll do a final scan to see if all the data is collected. Sometimes, last minute changes does make last minute alterations necessary. We'll cross-check this with the measurement plan to make sure we're tracking everything.